There's nothing that makes my day more than getting an e-mail from some random person in the universe who just bought an iPad over in the UK and tells me the story about how it's the coolest product they've ever brought home in their lives. That's what keeps me going. It's what kept me five years ago [when he was diagnosed with cancer], it's what kept me going 10 years ago when the doors were almost closed. And it's what will keep me going five years from now whatever happens.
That's been one of my mantras — focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it's worth it in the end because once you get there, you can move mountains.
You can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something – your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.
The most compelling reason for most people to buy a computer for the home will be to link it to a nationwide communications network. We're just in the beginning stages of what will be a truly remarkable breakthrough for most people – as remarkable as the telephone.
Now this is a widescreen movie so I just double-tap and I can see the whole thing here, or I can fill up the screen, whichever I like. And again, I've got on-screen controls here. Isn't this cool? So we can be watching feature-length movies just like this. Alrighty. So that is the iPod. Pretty cool, huh? We've just started. So again, touch your music to scroll through your songs, scroll through your playlists. It's incredible. Widescreen video like you've never seen on a portable device, 160 pixels per inch, gorgeous screen quality, gorgeous album art, and cover flow. It's the best iPod we've ever made. Again, some of the screen shots. It's unbelievable. Here's some album art I just put up, so you can see what it looks like. Just, no matter what you like, it looks pretty doggone gorgeous. And of course, cover flow and video, with on-screen controls.
You know, I was showing this to somebody -- I was giving a demo to somebody a while ago, who had never seen this before, inside Apple. And I finished the demo, and I said what do you think. They told me this, they said, You had me at scrolling. So, the iPhone with the most amazing iPod ever. You can now touch your music.
And if I want to pick somebody, let's say I want to pick the Beatles, I just tap them, and here's the Beatles songs with their albums right here. If I want to play Sgt. Pepper's I just hit Sgt. Pepper's right there, and "A Little Help From My Friends." Look at this gorgeous album artwork here. Of course, I've got a volume control. Now, I've got a little button up in the corner right here, you can see in the upper right-hand corner, I can hit that and flip the album art around. There's all the other songs back here. And I can play "Lovely Rita" if I want to. Flip back around. Very simple. Right, I can set some stars back here just by setting the arrows. That's a five star album. Isn't that cool? Yeah, it's pretty nice.